Building an Effective Marketing Plan - 6928 Words

A Building An effective MArketing plAn sent to all individuals in the organization who must implement the plan or who will be affected by it. If the plan is directed to an external audience, such as friends, banks, venture capitalists, or potential investors, for the purpose of raising capital, it has the additional function of being an important sales document. In this case, it contains elements such as the strategic plan/focus, organization, structure, and biographies of key personnel that would rarely appear in an internal marketing plan. Also, the financial information is far more detailed when the plan is used to raise outside capital. The elements of a marketing plan for each of these two audiences are compared in Figure A–1. The†¦show more content†¦Executive summary 2. Description of company 3. Strategic plan/focus 4. Situation analysis 5. Market-product focus 6. Marketing program strategy and tactics 7. RD and operations program 8. Financial projections 9. Orga nization structure 10. Implementation plan 11. Evaluation and control Appendix A: Biographies of key personnel Appendix B, etc.: Details on other topics Figure A–1 Elements in typical marketing and business plans targeted at different audiences is probably 60 or 70 percent of the entire business plan. For businesses like a small restaurant or an auto repair shop, their marketing and business plans are virtually identical. The elements of a business plan typically targeted at internal and external audiences appear in the two right-hand columns in Figure A–1. The Most-Asked Questions by Outside Audiences Lenders and prospective investors reading a business or marketing plan that is used to seek new capital are probably the toughest audiences to satisfy. Their most-asked questions include the following: 1. Is the business or marketing idea valid? 2. Is there something unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Is there a clear market for the product or service? 4. Are theShow MoreRelatedImplement Marketing Strategies and Tactics1405 Words   |  6 PagesName- JUGJEET SINGH Id- std02144 Assessment 1. Implement marketing strategies and tactics Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan, customers specific needs, prepare a report of high population in Greater BrisbaneRead MoreProduct Quality1288 Words   |  6 PagesAn essay on: â€Å"Marketing and ethics are like oil and water – they just don’t mix. There is no place for ethics in the cut-throat world of marketing†. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing, it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process byRead MoreHow You Start Your Business?1019 Words   |  5 Pagescan be delivered and find out if it is needed. Supply and demand is key, if nobody wants the service nobody is going to buy the product. Once a good idea for a service has been found, the next step for any future businessmen is to conduct a business plan. This should focus on the future and will become the roadmap for business. This will require a lot of hard work. According to SBA an entrepreneur should start with the company description. This will highlight the nature of the business and the marketRead MoreNew Retail Shop in Plovdiv- Zara1497 Words   |  6 Pagesperiod of approximately three months. The project sponsor is the representative for Zara in Bulagria- Mr. George Andonov. The other stakeholders are Ivan Iordanov (responsible for the deadlines and for the workers on the project), Slavena Vassileva (Marketing Manager), Milena Kikyova (Director in charge of Retail Products), Dessi Dobcheva(Executive Architecture). Project Objectives The store has to be completed within three months. It has to be paced in the shopping area in the center of Plovdiv inRead MoreA Brief Note On Misleading And Deceptive Advertising1472 Words   |  6 Pagesâ€Å"How to avoid making Marketing mistakes†. In the first few articles I wrote last year, I spent time laying out the process of developing a sound marketing plan. We all know it takes a significant amount of time and effort to put a plan together. A good marketing plan can help launch a new business or grow an existing one. It’s important to make sure you try to avoid the most common marketing mistakes as they will cost you plenty of time, money and aggravation! Your marketing plan should be a â€Å"livingRead MoreKudler Communications Plan1628 Words   |  7 PagesCommunications Plan Kudler Communications Plan Given the competitive nature of business, it is no longer enough to rely on one form of marketing communication. There are several options such as social networking sites, on health magazines, and other publications that target health-conscious diet, which fall under personal and non-personal communications depending on the message and mode. All these options and more are evaluated below to arrive at a feasible and the most effective marketing communicationRead MoreA Proposed Communication Strategy Throughout The Implementation Of The Marketing Activities Essay1638 Words   |  7 Pages6. A proposed communication strategy throughout the implementation of the marketing activities. Your communication strategy should ensure that all team members are kept informed of each other’sactivities. ï‚ § Draft an email, formal letter or other written response: since the involved stakeholders of this project are from both internal and external consultants and experts, emails, business letters and correspondences are the best and efficient way to convey and deliver the required business messagesRead Moremarketing plan1136 Words   |  5 Pagesguidance on how to develop a 5 to 7 paragraphs that will allow me to determine the marketing deliverables for this project adn provide resources. I m attaching the original scenario. Your help is greatly appreciated You are developing the scope statement for the project, and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a seriesRead MoreMarketing Communications Plan For Burberry1712 Words   |  7 PagesMarketing Communications Plan Introduction Companies can only make revenues when customers purchase their products or services. To increase sales, it is pivotal for the companies to develop an effective and clear Marketing plan. In this context, each year the company’s sales and profits are increased due to its strengths such as high quality luxurious products, massive growth of outlets stores across UK and effective marketing campaigns. This paper will present a clear marketing plan for BurberryRead MoreIntegrated Marketing Communications Essay663 Words   |  3 PagesIntegrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message